International Business- Foreign Direct Investment Essay

International Business- Foreign Direct Investment - Essay Example Vertical FDI involves locating different stages of production in different countries. Oil companies showcase vertical FDI through production/drilling, product refining and distribution in different countries. Lastly, conglomerate FDI where a firm acquires controlling interests in a firm operating in a different country. FDI brings the advantage of job provision, injection of cash into the economy, income to governments through taxation and infrastructural/technological development (Nehaus 42-45). However, the firms may concentrate the top and crucial management positions with expatriates while also repatriating profits to their home countries (Kapil 629). Besides, financial downturns such as the recent global economic crisis would see the firm close the foreign investments first. Nehaus (142) discusses the OLI paradigm of attracting FDI- Ownership advantages, Locational advantages and benefits of Internationalization, where locational influences can be determined by the host country. Here, big markets, removal of market entry barriers, subsidies and lower costs, good infrastructure, trade openness and economic and political stability promote FDI. At all times, the country has to be aware that it is competing with other countries to receive the

Effectiveness Of Kinesio Taping Method Health And Social Care Essay

Effectiveness Of Kinesio Taping Method Health And Social Care Essay Kinesio taping was invented in the 1970s in Japan by Dr. Kenso Kase. Dr. Kase was intrigued with kinesiology and conservative ways of treating traumatized soft tissue. Through his new tape and technique development, Dr. Kase accomplished his goal:  to have patients experience immediate improvement after one visit (21). Through ongoing work in 1984 Dr. Kase was able to establish the Japanese National Kinesio Taping Association and started using the method for the first time with the Japanese National Volleyball Association in 1988 Olympics. Moreover, it was formally used for the first time in the US with the National Athletic Trainers Association. Physical therapists professionals started using it in 1997. Dr. Kase finally took approval from Medicare billing code for taping in 2001 (21). Now kinesio taping is most commonly used in sports treatment centers, also physical therapists use it for muscular pain, joint pain and related ailments because it is effective treatment for muscle and joint dysfunction (21). Kinesio taping, created by Kenzo Kase, is a specialized thin, elastic tape that can be stretched up to 120% ~ 140% of its original length making it quite elastic compared with the conventional taping (12). According to the Japanese National Kinesio Taping Association, the Kinesio Taping Method is defined as one that enhances the bodys natural healing process and provides support through the muscles (21). Kinesio tape has a physiological mechanism and is effective on soft tissue, muscle, and joint. Mechanism of kinesio tape method KT%20on%20skin.jpg The kinesio tape method has a good effect on the human body and most importantly it influences the musculoskeletal system, which makes this method very beneficial for physical therapists. There are many effects for this method. The three main principles that kinesio tape depends on are space, movement and cooling (21). Inflamed muscles are painful and swollen which causes a lack in space. The kinesio taping technique is applied to produce space but also leads to the prospect of improved movement without affecting circulation. This space and movement then allows for cooling of the affected muscles, and in certain cases cryotherapy is used with the tape (21). Another good reason to use this taping is that it acts as a pain relieving agent and, focuses on balancing muscles and enhances the function of the muscle smoothly up to an efficient level. The kinesio tape has physiological mechanisms that give the therapeutic benefits of reducing musculoskeletal disorders. These physiological me chanisms are: Aligns fascia tissue in its desired place. Reducing pressure over the lymphatic channels giving a path for the elimination of exudates. Providing a positional stimulus to the skin. Lifting the skin over areas of inflammation, edema, and pain. Increasing stimulation of the mechanoreceptors to either stimulate or limit movement. The key feature that allows athletes to continue their training and sporting activity with kinesio taping is that it gives muscle support without affecting circulation or range of motion. Now to apply kinesio tape therapists must pre-assess the athlete. (8) Pre-applied Kinesio taping method training and practice are requiring appropriate assessment. Assessing and evaluation the patients condition and looking at both the symptoms, is the only way to provide successful treatment because each individual patients condition is different (10, 21). There are certain screening tools that should be used to evaluate the patient, such as manual muscle testing, range of motion testing, gait assessment, and any other orthopedic special tests that the practitioner may deem necessary (10,21). This clinical assessment dictates the specifics of the Kinesio Taping Method application and other possible treatments or modalities (10).There are different applications to apply kinesio tape after pre- applied examination. Kensio Tape application The specifics of the Kinesio Taping Method application and other possible treatments depend on the condition of the athlete and patient. The mechanism of kinesio taping method utilizes only I strips or modifications in the shape of an X, Y or extra or new specialized shapes that conform to muscles insertions and origins, or calibrating the direction and quantity of stretch placed on the tape at time of application (21).The application of kinesio taping has hundreds of ways. This ways has the capability to re-educate the neuromuscular system, reduce pain and inflammation, provide support for joint, prevent injury or related injury and encourage good circulation and healing. The applications adapt to sit of injuries (21).sports0_gifts_tape_11_20.jpg One article that illustrates the effectiveness kinesio tape effect on forearm extensors on collegiate tennis: This study shows the effectiveness of kinesio tape on musculatur of the forearm extensors on collegiate tennis athletes. The study takes fourteen participants (8 female and 6 male) who exhibit a 40% to 50% chance of being diagnosed with lateral epicondylitis at some point in their occupation, to determine if kinesio tape used in healthy collegiate tennis athletes is effective at decreasing fatigue by maintaining strength of the forearm extensors, which are frequently related with lateral epicondylitis. The outcomes of this study show that Kinesio Tape, when applied to healthy colligate tennis players, helps to sustain the strength of the forearm extensors. (11) Kinesio taping techniques of collegiate tennis: on this study, The kinesio tape group received the application for lateral epicondylitis of the elbow using black 2 inch (5 cm) Kinesio Tape. The subjects forearm was prepared for Kinesio Tape application with alcohol pads. The Kinesio taping Y strip was applied from insertion to origin, to reduce muscle function in acutely over-used muscles, with paper-off tension, which refers to application of the tape directly to the skin from the paper backing. The Kinesio Y strip is made from a single strip of tape with a cut down from middle to produce 2 equal size strips. This application decreases the strain placed on the over-used muscle by assisting with muscle contraction. The base of the Y strip was placed near the region of the radial styloid process with no added tension 0% and rubbed in place to activate glue adhesion. The position of elbow slight flexion with the wrist in neutral was located. (11) Example of applied kinesio tape Kinesio taping application for shoulder impingement syndrome: From Clinical therapeutic applications book by Dr. Kenso Kase, the kinesio taping method were applied (10). The increased space is believed to reduce pressure by lifting the skin. By using the lymphatic correction technique, Kinesio tape decreases the pressure beneath the Kinesio tape strip that acts as channels to direct the exudates to the next-door lymph duct. This technique also works to maintain the scapulothoracic stability by the mechanical correction with applied the kinesio taping to three muscles supraspinatus, deltoideus, and teres minor. Kinsio tape was started with the supraspinatus muscle which generally provides scapular stability and placed the bottom of the strip 3 cm under the greater tubersity of the humerus with no tension with some friction to activate the glue. Next, the patient adducted the shoulder with lateral neck flexion to the opposite side. The remainder of the strip was applied the length of the spinous process of the scapula with some of tension as 15-2 5% of the full stretch application which is100% with some friction to activate the glue. Then, the new piece of taping was applied to the deltoideus muscle. The base of the Y-shaped strip was located 3 cm under the deltoid tuberosity of the humerus with tension o% with some friction to activate the glue. Both anterior and posterior tails were applied with new pieces of taping light 15-25% tension with some friction to activate the glue. The anterior and posterior tails were positioned along the external borders of the anterior and posterior deltoid muscle with no tension0% with some friction to activate the glue. The new piece of taping was performed on the teres minor muscle. The -I- shape type strip was located on the lower facet of the greater tuberosity of the humerus without any tension 0% with some friction to activate glue. Lastly, the patient should abducted arm and the shoulder should be in horizontal flexion with internal rotation and then placed the remainder of the strip along the axillary border of the scapula with radiance 15-25% tension with some friction to activate glue.(9,10) Conclusion kinesio tape, which is specialized tape that is thin, elastic and can be stretched up to 120% ~140% of its original length, making it quite elastic, is one of the effective items used for treatment or prevention of injury for athletes and patients. The following conditions: proprioception in pediatrics (15), patients with acute patellar dislocation (17), stroke (16),different injury in ankle like ankle sprain (18), shoulder pain (7), shoulder impingement syndrome (9), breast cancer related lymphedema (14), care of an infant with gastroesophageal reflux (19),and trunk dysfunction (20), the kinesio tape Deals with it. The Kinesio tape method plays an important role that is affected physiological mechanisms on the site of injure. These physiological mechanisms have a therapeutic benefit to improve muscular skeleton disorder and focus on space, movement and cooling. The specifics of the Kinesio Taping Method application and other possible treatments depended on the condition or the resul t of pre applied, which is a full assessment of patient condition and athlete condition. The application of kinesio taping has hundreds of ways which I strips or modifications in the shape of an X, Y or or extra can be used, and has the capability to re-educate the neuromuscular system, reduce pain and inflammation, provide support for joint, prevent injury or related injury and encourage good circulation and healing. Addition with the paper contains a photo display of the overview for kinesio taping method and practical demonstration for neck painà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦10349365-example-of-kinesio-tape-for-neck-pain.jpg

The reaction between sodium thiosulphate and HCL :: GCSE Chemistry Coursework Investigation

The reaction between sodium thiosulphate and HCL Aim - The aim of this experiment was to find out the rate of a reaction at different temperatures. - We also wanted to find out the rate of the reaction at a different temperature in bigger or smaller surface areas. Prediction - My prediction is, by increasing the temperature a reaction will happen more quickly. The more heat - The Faster reaction and more collision. The lower the temperature - The slower the reaction and less collision. GRAPH My Understanding Reactions occur at different speeds in different temperatures. I’ve learnt that if the temperature is high reactions will take place much more quickly and the particles will collide more often. The table and graphs prove my theory. The Calculator was used for calculating the average of the times that was recorded for the reactions to happen. The Beaker was used to mix the chemicals for the reaction to take place. The Stop watch was used for timing how long it took for the reaction to happen. Method - For this experiment I first set up the apparatus with the apparatus that is shown above. - I then poured 5lm of HCL into a conical flask. - I then measured 10 ml of sodium thiosulphate, - I then I added it to the 5 ml of HCL. - I recorded how long it took for the reaction to take place, which was how long it took for the X to disappear. - With the times that I recorded from the experiment, I calculated an average. - I then repeated the experiment at 3 different temperatures. Factors and Fair Test To make this a fair test I: - Kept the amount and concentration of the chemicals the same. - Varied the temperatures to find out how long it would take for a reaction to happen at different temperatures - Did each experiment at each temperature three times to make the experiment more fair. I also calculated an average, this reduces any anomalous data. Conclusion - My results show that the hotter the reactants the faster the reaction. - This happened because the particles move more quickely and collide more often as stated in the collision theory. - The experiment proved my prediction correct which was based upon the

Sunfeast Yippee

Message Health was chosen as the platform, along with asupporting claim for taste. People who were healthyand energetic were concerned about the long-termprospects of  their health. Thus ? Health? ? is related to maintenance of good health ? is applicable to all members of the family ? is characterized by lively energetic people, andgrowing children's. ? Thus the message and  (positioning): ? its hot and wet. Media Primary media: Television ad 30  seconds. Print ad, shop adsProject at schools ,and 2tier cities.Just noticeable difference. Supermarket and big bazar. Measurement ? Within 6 months, SunfeastYippee became thelargest growing noodles in Fmcgsector. ? Redefined the category and expanded the ITC Fmcgsegment from 2. 71% to 23% in 6 months. ? Now the largest  selling ITC Fmcgbrand holds 6% of  branded noodle market. ? Greatest  achievement ? in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles| Parent Company| ITC| Category| Food Products| Sect or| Food Products| Tagline/ Slogan| The better noodles; Spread the smile|USP| Instant noodles with different tastes| STP| Segment| People looking for a healthy snack when hungry| Target Group| Young people and children from upper and middle class| Positioning| Sunfeast Yippee noodles do not lump even 30 minutes after cooking| SWOT Analysis| Strength| 1. Good advertising and visibility2. Good product distribution and availability3. Lots of flavors and varieties available| Weakness| 1. Media generated news about health issues2. Brand loyalty of Maggi is tremendous| Opportunity| 1.Untapped rural markets2. DINKS, single professionals3. Newer tastes| Threats| 1. Price wars with other noodle brands| Competition| Competitors| 1. Maggi| http://www. afaqs. com/advertising/storyboard/index. html? id=3387 A kid is standing in one corner of the room holding his ears (as a form of punishment). | His mother is getting ready to prepare noodles. | Seeing his mother prepare noodles, he asks his dad who is sitting nearby â€Å"Usually achi cheeze round hoti hain na? â€Å"| The dad doesn’t really agree to this. The kid starts giving examples, saying that if car tyres weren’t round then would the car work? , the sun, moon and the world are all round as well. | The father sticking to his point says â€Å"Lekin yeh room to square hai†. | The son confidently says â€Å"round hota to†, when suddenly the mother interrupts and says, then a naughty boy like him wouldn't be punished in a corner †¦ | †¦ and that if his Sunfeast yippee wasn't round then he wouldn’t be able to eat long noodles| VO: Naya Sunfeast yippee. Sabse alag round shape main. So no breaking aur mile really long noodles. |

Paper Tigers

Paper tigers Bianca 01 All our lives we are told succeed. To do something meaningful with our lives. To be the very best that we can be. But how do we achieve this satisfaction of a personal achievement? What are the key factors to help us succeed? And why are some unable to achieve such success. We keep such strong ties within our ego centered networks and this will restrict from developing the social skills we need to break through our own bamboo ceilings.Risks need to be taken, social interaction needs to happen, and you need to be the best of the best. Wesley Yangs writing, â€Å"Paper Tigers†, shows how Asian Americans are unable to achieve this high success that they want to achieve. We can take his advice written for Asian Americans and intertwine it with ideas from Malcom Gladwell and his writing, â€Å"Small Change†, and Rebekah Nathan's writing â€Å"Community and Diversity'. With insight from all three of these writers, we can achieve that success we all lon g for. At a young age, we were told to always listen to an authoritative figure.To not speak up and to keep our opinions to ourselves. Wesley Yang makes note of how this affects Asian Americans from advancing in the real world. He writes, â€Å"So let's say I go to meetings with you and I notice you never say anything. And I ask myself, ‘hmm, I wonder why you're not saying anything. Maybe it's because you don't know what we're talking about. That would be a good reason for not saying anything. Or maybe it's because you're not even interested in the subject matter. Or maybe you think the conversation is beneath you.So here I'm thinking, because you never say anything at meetings that you're either dumb, you don't care or you're arrogant. When maybe it's because you were taught when you were growing up that when the boss is talking, what are you supposed to be doing? Listening† (541). Being taught to listen, we listen. We do not ask questions that would help lead us on to success. We need to break away from these strong ties that we hold so close to us. They keep us from going the extra mile. Yes, we don't need to get rid of them completely. Paper Tigers By bduarte1211